It's time for a reader poll: We want you to name the $780 million stadium New York City FC will build in Queens.
Earlier this week, Hudson River Blue senior editor Andrew Leigh wrote about touring the vacant lot where the stadium will stand. The cleared land was once home to auto body shops, and before that, the sprawling ash dump that F. Scott Fitzgerald called "The Valley of Ashes" in The Great Gatsby.
Some are starting to call the as-yet-built stadium The Valley of Ashes, and for good reason. It's a catchy name with an unbeatable literary pedigree: Did Fitzgerald wax poetic about Harrison, NJ, or Chester, PA? What about downtown Atlanta? Seattle? Cincinnati? Didn't think so.
But Leigh quoted New York City Councilmember Francisco Moya, the politician who did more than any other city official to get the stadium approval over the line, as using this moment to make a clean break with the area's grimy history. "This is ‘The Valley of Ashes’ no longer,” Moya said to the assembled group.
Not so fast. The new stadium, and the accompanying housing and elementary school, aren't going to add much particulate matter to the air. But The Valley of Ashes is an excellent nickname for a stadium, and while the building's naming rights will almost certainly belong to Etihad Airways, because, well, City Football Group, you can call it whatever you like.
Etihad, Schmetihad. The everyday name of the stadium will be decided by fans like you.
We culled the five strongest optionsnand made brief arguments for each one below. You can vote with your gut, or you can read through all five and make an informed decision like the responsible citizen we know you to be.
The poll will close at midnight on Thursday, May 2. We will post the results on Friday, May 3.
1. The Valley of Ashes
The name comes from the pages of F. Scott Fitzgerald's The Great Gatsby. When the pampered characters drove from their estates on the Long Island Sound to their glittering apartments in Manhattan, they had to pass through a marshland-turned-ash-dump. It existed in real life and was operated by the Brooklyn Ash Removal Company.
"This is the valley of ashes—a fantastic farm where ashes grow like wheat into ridges and hills and grotesque gardens; where ashes take the forms of houses and chimneys and rising smoke and, finally, with a transcendent effort, of men who move dimly and already crumbling through the powdery air." – F. Scott Fitzgerald
Strictly speaking, The Valley of Ashes was located where Flushing Meadows Corona Park now stands. Close enough.
2. The Iron Triangle
With the rise of the automobile, the marshy land between Flushing Bay and Flushing Creek was taken over by auto body shops and scrap metal dealers. Willets Point Boulevard sliced through the middle of the area at a crisp 45˚ line, which gave the area the name The Iron Triangle.
The area was never connected to the municipal sewer system, and was prone to flooding: This was one of the reasons why the city evicted the businesses over the course of more than two lawsuit-filled decades.
3. The Chop Shop
No doubt that many of the auto body shops were legitimate businesses. They disposed of brake fluid and motor oil responsibly, declared all income, and followed OSHA guidelines to the letter of the law. But some maybe cut a few corners, while others allegedly chopped up stolen cars for parts and sold the rest for scrap.
We're not saying that there were chop shops in the area. But if you needed a chop shop at the time – maybe to replace a fender, maybe to find what's left of your car after it went missing – Willets Point was where you went.
4. The Pigeon Coop
Is "The Pigeons" the best nickname for New York City? That question sharply divides the team's fans.
For those who love it, The Pigeon Coop is a natural name.
For those who don't, there are four other choices here.
Note that pigeons actually live in "lofts" according to the experts, but "The Pigeon Loft" sounds like an aspirational new-build in Brooklyn with studio apartments.
5. Naming Rights Sponsor Stadium
If the stadium were an art project, the artist would stick with Naming Rights Sponsor Stadium, which is the stand-in text used for renderings and presentations. But this ain't the Whitney Biennial, and Naming Rights Sponsor Stadium doesn't have the bravado of The Valley of Ashes, The Iron Triangle, The Chop Shop, and The Pigeon Coop.
It does have a certain insider cachet, though. IYKYK.