Hate it or love it, it’s here: the 2016 Secondary Kit for NYCFC. The club revealed the new kit by having David Villa, Andrea Pirlo, and Kwadwo Poku surprise fans throughout the city and show off the new kit. Here’s the video courtesy of nycfc.com:
Along with the video, the club also released an interview on nycfc.com with Mike Walker, the Adidas Global Product Manager for Major League Soccer. In the interview, Walker discusses the design process that went into creating the secondary kit, and ideas behind the new look.
“We knew it needed to be about New York and really engage the fans of each borough,” said Walker. “This was a chance to go and do something slightly different, a little bit more engaging.”
Walker explained the meaning behind the waves of energy that appear to be emanating from the crest itself:
“It’s the epicenter of what we’re talking about,” said Walker. “It’s the energy and chaos of New York and that is why the lines are not perfect circles— there’s a lot of variation within there to show that it’s not a perfect circle. New York is a little crazy and a little bit chaotic, but always comes with a lot of energy. Once you get these descriptors, this translates into art very well.”
Walker explains that the fans were at the center of the design process. This comes across clearly in the neckline of the jersey which reads, “This City Never Sleeps” – a line that New York City FC cityzens voted for. “No other league in the world allows the fans to have input like that” said Walker, who gave kudos to MLS for embracing this type of fan engagement through the design process.
Walker also gave the NYCFC.com team a sneak peek on the early design pitches for next season’s home kit.”There will be a new design element, but I would expect it to be City blue,” said Walker. We’ll have to wait our turns to see those new kits, but for the time being here’s an infographic detailing all design elements of the new secondary kit:
The team will wear the new kit on opening day, March 6 2p.m., where they start the season on the road facing the Chicago Fire, per mlssoccer.com
Time to weigh in: What do you think of the new secondary kit? Make your voice heard in the comments section below!
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